Pensamento ESPM

MPCC

Comportamento do Consumidor

O Mestrado Profissional em Comportamento do Consumidor (MPCC) apresenta e hibridiza as visões socioantropológicas com a perspectiva mainstream (econômica).

 

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Grupos de Pesquisa

Lentes

Ferramentas

Referências

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SASSATELLI, Roberta. Consumer Culture- History, Theory and Politics. London: Sage Publications, 2007

SOLOMON, Michael R. O Comportamento do Consumidor: comprando, possuindo e sendo. 9ª ed. Porto Alegre: Bookman, 2011.

TRENTMANN, F. (2006) The making of the consumer. Knowledge, power and identity in the modern world. Oxford: Berg.